It’s a slippery equation involving an artist’s temperament and an accountant’s parsimony. It’s the knife-edge balance of time, money, creative objectives and marketing demands. It’s about making, and keeping, the clients happy.
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It’s onset hacks and workarounds that ensure the day gets done on time and on a budget. It means directing talent and having the talent for directing. It’s judging the temperature of the sun at dawn, and knowing if you can bag the shot before lunch. Most of all, it’s about being a mensch.